The advent of the internet, enabled people to shop from wherever they want, whenever they want and changed sector enormously. Deloitte report displays the rapid rise of online shopping and the increase of its share in the market. Despite the increase in online shopping, traditional retail still endeavors to maintain its ascendancy in the sector. This endeavor transformed traditional retail. While actualizing this transformation, the traditional retailers focused on a platform that can keep track of the shoppers’ movements and predict which goods they want. Heat mapping analysis is invented in the wake of such a platform.
So, what are the heat maps?
Heat maps are systems that keep track of the shoppers’ movements in the store, in order to discover the product group each shopper is interested in.
What are the advantages of heat mapping analysis?
The foremost advantages of heat maps are that they can detect the fullness of each section of a store relative to other sections, and they can assess the efficiency of each section. The shoppers who are kept track of by cameras are assessed according to their locations and are reported periodically. Store management can take action in the guidance of these reports. The total efficiency of the store can be increased by renovating sections, by forming new sections, and by changing the store layout. By heat mapping technology popular and unpopular places can be distinguished.
It is not difficult to understand the heat map reports. By using multiple colors, different stages of customer density can be modeled. Then the cause of density on dense points can be detected. Bottlenecks can be identified and eliminated. Dead areas in the stores can be recognized and store management can take action in order to solve this problem. Also, heat mapping technology helps to identify hot spots. Customers’ behaviors can be understood by examining heat map analysis. The change in shoppers’ behavior for different points in the store can be detected.
In addition heat mapping technology helps in planning employee shifts. The density in the store is detected on an hourly, daily basis and personnel shifts can be arranged.
As a result, every retailer would like a crystal ball to analyze shopper behavior, by heat mapping technology this idea can be achieved.