Retail personnel management can be considered as a subgroup of human resources management. The right selection and organization of working personnel helps to increase the overall efficiency of both the store and the brand. In order to address the complex needs of the retail sector, personnel management is one of the important components that should be included in the management plan of all businesses.
What is Retail Personnel Management?
Retail personnel management involves the management of employees in the retail industry that sells consumer products and services. As the sector covers different areas, the management process needs to evaluate different personnel positions.
The retail sector is composed of product, position, pricing strategy, personnel, promotion and marketing. All components have different importance in this structure called retail mix. Generally, the importance of each component varies according to the type of service and product offered.
However, in areas such as merchandising, personnel is atmost important since she is in direct contact with the customer. Therefore, in order to increase store success, the personnel must be selected correctly.
In-Store Personnel Management
With a simple technology like in-store camera, personnel planning can be done according to store variables.
There are certain ways to achieve it.
1. Finding Peak Hours
Managers should determine peak hours for the store and for each area to correctly assign employees to the customer-intensive departments. Determining was achieved by fairly unproductive ways like : employing certain people to analyze store, area by area or counting invoices to make an estimation on customer number.
This has been changed with the introduction of visitor analytics. Let’s see how Udentify deals with peak hours.
UDENTIFY CASE: Udentify’s technology analyzes every inch of the store and finds out how many customers came to each aisle, bay, area, and how much time they spent in, which route did they take and what were their demographic data. By processing those in daily and hourly intervals, it helps store managers understand their store.
2. Managing Waiting Times
Queue times are highly crucial. It can be both a good and a bad sign. On one hand, it is great that there are many people wanting your offerings. On the other hand, long queues might reduce customer satisfaction and cause walkout. Study says 96% of shoppers leave stores empty handed and 51.3% does this because of long queues. In-store personnel management is needed to meet customers’ demand for purchase and to have fewer queues.
UDENTIFY CASE: Cameras detect trends in intensities and thanks to our real-time notification service store managers are informed before queues get crowded thus preventing walk-outs caused by waiting times.
3. Effective Human Resources Management
Monitoring in-store dynamics allows the business to manage human resources more effectively. In this way, additional costs are avoided by providing the optimum number of employees.
UDENTIFY CASE: Udentify analyzes how crowd intensities were dealth with by different shift schedules and how they affected conversion rate. Then its reccomendation system finds out the most suitable one for the store -and for each area, helping you cut employee costs drastically.